This article examines whether Chevrolet's reduced market share has led General Motors Corporation to improve the reliability and durability of its Chevrolet brand products and whether such an improvement is likely to occur.
Since 1985, the Chevrolet brand has lost the US market share. In that year, Chevrolet's sales unit accounted for 15 percent of the US new car market, rounded to the nearest hundred and 19 in the US light vehicle market. In 1993, Chevrolet's car sales.12 of the US new car market, down 19% from 1985 and sales of light vehicles to a share of the US new light vehicle market, fell by 12% from 1985.
With the reductions in Chevrolet's US market share, many may have expected some improvement in Chevrolet's reliability and sustainability. But the consumer report tables of used cars to be avoided are also called vehicles to avoid and worst cars, year after year in problems with CR, which lists both worst cars and worst light trucks, otherwise suggests.
For the model years 1995 to 1999, the Chevrolet brand accounted for 59 of the 6-year model entries on the worst lists, the same as for the model years 1985 to 1989, a decade earlier. This measure did not improve Chevrolet quality.
More recently, from 1993 to 2003, US consumers continued to look for other places for their cars and trucks. In 2003, Chevrolet's new car sales.11 of the US new car market, rounded to the nearest hundred, accounted for a 15% decline from 1993 and a 31% decrease from 1985, and the brand's new light car sales accounted for. 16 of the US market for new light vehicles, a decrease of 6% from 1993 and a decrease of 17% from 1985.
Despite a continued decline in Chevrolet's US market shares, the brand's 6-year model items on CR's vehicles were avoiding model year 2005 and 2006 huge tables. For these two model years, the Chevrolet brand accounted for 28 of the items. The projection of this bill of 28, one for model year 2005 to 2009 receives an entry number of 70, a record number worst cars and trucks for all brands.
Chevrolet's huge number of worst 6-year-old cars and trucks for these two latest model years suggests that GM managers have come to the conclusion that more money can be made from sub-sales and frequent new cars and light truck sales than making reliable and durable cars and light trucks.
Cars usually include sedans, coupes, convertibles, hatchbacks and wagons; light trucks include pickup trucks, SUVs including crossovers and minivans; Light vehicles include cars and light trucks.
For the number of enrollments for cars and light trucks in CR's vehicle tables to avoid, each enumerated cylinder count and transmission type is given a separate count.