Auto classifieds websites are some of the most powerful tools available today to help you sell your car. In Step 3 of this series, titled "Sell Your Car Online: Step 3, Use the Right Information to Help Sell Your Car", you learned what information to show about your car in your ad ad.
The fourth step in placing an ad is to write a compelling description of your car. Most auto classified sites have an information field labeled "Description" where you can write a long discourse on the car you have for sale. You may think it is not necessary because you already have all the important information listed in previous information fields. Nothing can be further from the truth.
So, what do you write in the description field? First, you should quickly reorganize the most important information, such as brand, model, and year. Then you list some of the best accessories and options that have the greatest appeal. Next comes the fun part.
You should write a descriptive paragraph that contains information about your vehicle that has not previously been listed. If your car or truck has a special function, describe it. If it has a new component, such as a new engine or transmission, list it. If the vehicle has a special quality that is not noticeable in any of the pictures, write about it.
For example, if your vehicle is a classic sports car that has a special engine, list the specific engine improvements. If the vehicle is a show car with a high sound system, describe how the radio sounds. If the car is an expensive luxury car, describe how comfortable the driver's seat feels.
The aim of the description field is to paint a clear and unique image of your car or truck that puts the buyer in the driver's seat. The buyer should feel, hear and see everything that sets this vehicle apart. After reading your description, the buyer should not hesitate that this is the right vehicle for him / her to buy.
This is a good example of a correct written description:
"This 1996 Pontiac Firebird Formula is in good condition, it has alloy wheels, AC, power all and a 6-disc changer. The T-peaks are a great addition, especially in hot weather. Although this Firebird is 10 years old, it looks like as it belongs on the showroom floor.It has flawless red color on the outside and a super clean black interior.A brand new automatic gearbox was installed only 12 months ago, which is still under warranty.
The best thing about this 1996 Pontiac Firebird Formula is the engine. It has a 5.7 liter HO V8 that has been well maintained. It makes 0-60 in a respectable 5.2 seconds and has a top speed of just under 160 MPH. Accelerate and you can hear each of the 305 horses coming through the exhaust gas. Every sports car enthusiast would like to get behind the wheel of this one.
Don't miss this 1996 Pontiac Firebird Formula. It's a good deal on a good car. Call today. "
Notice how the description flows. It's not just a simple list, but it's written in a style of conversation with wording that plays on the buyer's feelings. It ends with a call to action, "Call Today".
Don't worry about the length of the description. If it is short or long it is secondary how attractive it is to the potential buyer. If the description is interesting enough to keep its attention it can be 6 and still be effective.
Remember that from step 3! There is no such thing as listing too much information about your vehicle, so write off and tell as much about your car as possible. The worst thing that can happen is that the potential buyer will spend more time showing your listing and not showing someone else's list.
If you do it correctly, you can write a powerful description of your car to convert the viewer to your classified ad from a web browser to a buyer. Look for the final fee in this series titled "Sell Your Car Online: Step 5, Make Search Engines Love Your Ad." Happy sale.