Mercedes CLA 45 AMG
Logos to Inspire Confidence
Logos are definitely not a new concept born from the 20th century, but can be traced back through all ages of human civilization. Many different cultures have over time used images as an important form of communication. From the cavities, the marks scratch into the stone. Egyptians with their unique hieroglyphs or early Roman coins bearing monograms of lines or cities.
Logos have the ability to inspire trust, trust, admiration and loyalty. The logo is "keystone" to a successful brand and must therefore be well thought out and planned. In our world of ever-growing visual stimuli, a logo can be used to represent pretty much all modern devices. Logos to inspire confidence share these key elements:
- Easily recognizable and relevant to its cause, entity or sector. A strong logo will always tell the viewer its purpose and meaning. Many modern logos such as the Nike mount or the BMW propeller are immediately recognized without the company name attached.
- Include past and present associations of power and presence. Many logos use well-known images or icons from earlier times to confirm and enhance its modern meaning. A logo that uses a flag or a village symbol within its logo will immediately be associated and will attach importance to the logo interpretation.
- Simplicity and clarity, the most successful logos tend to be the simplest. These logos should be seen everywhere today. The Apple logo is a clear example of this in action for over 30 years or the Shell logo, which has been about the same throughout the 20th century.
- Complementary colors, but generally no more than 3 colors. Colors have the ability to call emotions within us. Red for danger or excitement. Green, a color associated with nature and healing. When it comes to a strong color for a logo to inspire confidence, it must be blue. Blue is a stable and reliable color. As with heaven and seas, which are always constant. Blue inspires confidence, commitment and calm.
- Use of natural shapes and curves. I refer to the Fibonacci sequence that can be seen throughout the natural world and that Da Vinci believed could be used to paint the perfect image. The golden ratio can be seen within the famous Fibonacci spiral.
A well-thought-out combination of these elements keeps the key to creating a logo that the user can engage in, feel part of and ultimately inspire confidence. Logos are important for designing brand identity.